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The Story Behind Supreme’s 30th Anniversary Tee

In 1994, Supreme released one of its most iconic items: the "Taxi Driver" t-shirt, featuring Robert De Niro as Travis Bickle. This design, with its discreet Supreme box logo, marked the brand's emergence as a streetwear powerhouse and became a sought-after item in various colors. The "Taxi Driver" tee saw a significant revival in 2014 during Supreme’s 20th-anniversary celebrations. This...

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30 Years of Supreme: The Iconic Brand’s Latest Triumph

This year marks a significant milestone for Supreme, as it celebrates 30 years since it first opened its doors in downtown New York and began shaping the landscape of streetwear. To commemorate this occasion, Supreme has unveiled “30 Years: T-Shirts 1994-2024,” a three-volume anthology that was first showcased today at an exclusive event in Milan. "30 Years: T-Shirts 1994-2024" diligently...

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Supreme Shanghai: Opening Box Logo

Every new store opening for Supreme signifies the release of a new Box Logo, and in recent years, this tradition has expanded to include not only a Tee but also a Hoodie. Following the announcement that the Supreme Shanghai store will officially open this Saturday March 23rd, Supreme has unveiled an exclusive Box Logo Tee for the opening. The front...

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Supreme Shanghai: Opening Saturday March 23rd

EDIT 03/21/24: Official store images were published. The store is officially set top open on Saturday March 23rd including the opening of the WeChat Mini Program for purchases. Stay tuned on the official opening Box Logo images! EDIT 03/15/24: New infos have surfaced! The store is expected to officially open on Saturday March 23rd. On Friday March 22nd there will...

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Art on Wheels: Supreme Joins Forces with Toy Machine

In the dynamic realm of skateboarding, few names resonate as distinctly as Toy Machine. Founded in 1993 by Ed Templeton, a visionary artist and accomplished skateboarder, Toy Machine transcends the conventional boundaries of a skateboarding company. As we delve into the rich tapestry of Toy Machine's history and its latest collaborative endeavor with Supreme for Spring 2024, we uncover a...

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Pharrell Williams and Tyler the Creator Take Flight In Collaborative Louis Vuitton Range

In the ever-evolving landscape of luxury fashion, collaborations have emerged as a dynamic force, blurring the lines between haute couture and streetwise sensibility. The latest pairing between Pharrell Williams, the visionary Creative Director of Louis Vuitton, and the multifaceted artist Tyler, the Creator, epitomizes this trend. This collaboration not only serves as a testament to Pharrell's seamless transition following the...

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