LATEST THREADS

30 Years of Supreme: The Iconic Brand’s Latest Triumph

This year marks a significant milestone for Supreme, as it celebrates 30 years since it first opened its doors in downtown New York and began shaping the landscape of streetwear. To commemorate this occasion, Supreme has unveiled “30 Years: T-Shirts 1994-2024,” a three-volume anthology that was first showcased today at an exclusive event in Milan. "30 Years: T-Shirts 1994-2024" diligently archives every T-shirt released by the brand from 1994 to...

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Supreme Shanghai: Opening Box Logo

Every new store opening for Supreme signifies the release of a new Box Logo, and in recent years, this tradition has expanded to include not only a Tee but also a Hoodie. Following the announcement that the Supreme Shanghai store will officially open this Saturday March 23rd, Supreme has unveiled an exclusive Box Logo Tee for the opening. The front Box Logo features a leopard print design, while the back...

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Supreme Shanghai: Opening Saturday March 23rd

EDIT 03/21/24: Official store images were published. The store is officially set top open on Saturday March 23rd including the opening of the WeChat Mini Program for purchases. Stay tuned on the official opening Box Logo images! EDIT 03/15/24: New infos have surfaced! The store is expected to officially open on Saturday March 23rd. On Friday March 22nd there will be a private friends&family party held from 6-9PM. Stay tuned...

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Art on Wheels: Supreme Joins Forces with Toy Machine

In the dynamic realm of skateboarding, few names resonate as distinctly as Toy Machine. Founded in 1993 by Ed Templeton, a visionary artist and accomplished skateboarder, Toy Machine transcends the conventional boundaries of a skateboarding company. As we delve into the rich tapestry of Toy Machine's history and its latest collaborative endeavor with Supreme for Spring 2024, we uncover a brand that continually skates at the intersection of innovation, artistry,...

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Clint419 Teases Supreme x Nike Air Max Dn “Silver Bullet”

Supreme unveiled its latest collaboration with Nike, spotlighting the Air Max Dn silhouette for their Week 2 release. This collaboration not only underscores the enduring partnership between Supreme and Nike but also marks a significant moment in this year's sneaker releases. A Fresh Twist on a Classic Design The collaboration introduced an all-black version of the Air Max Dn that flew off the shelves upon its release with sellout times...

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Pharrell Williams and Tyler the Creator Take Flight In Collaborative Louis Vuitton Range

In the ever-evolving landscape of luxury fashion, collaborations have emerged as a dynamic force, blurring the lines between haute couture and streetwise sensibility. The latest pairing between Pharrell Williams, the visionary Creative Director of Louis Vuitton, and the multifaceted artist Tyler, the Creator, epitomizes this trend. This collaboration not only serves as a testament to Pharrell's seamless transition following the legendary Virgil Abloh but also showcases a unique blend of...

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Retro Rumble: Air Jordan 4 “Bred Reimagined”

The Legacy of Air Jordan 4 "Bred": A Closer Look at the Reimagined Release In the pantheon of sneaker culture, few shoes carry the weight and historical significance as the Air Jordan 4 "Bred." First donned by Michael Jordan during his appearance in the 1989 NBA All-Star Game, the colorway not only signaled his imminent dominance in the league but also marked a pivotal moment in footwear history. With the...

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VF Corp Faces Tough Times: Supreme’s Success Amid Earnings Drop

Introduction to VF Corp's Financial Challenges VF Corp, the powerhouse behind well-known brands like The North Face, Vans, Timberland, Dickies, and Supreme, has encountered significant financial hurdles, with a 17% decline in sales for Q3 2024. CEO Bracken Darrell pointed to various factors for this downturn, including unusual warm weather, operational adjustments leading to difficult comparisons with the previous year, poor performance in the Americas, strategic changes at Vans, and...

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