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Playboi Carti has been revealed as the face of Supreme’s Fall/Winter 2025 campaign, a long-anticipated move given his history of wearing the brand. The season preview is set for Monday, August 25, with the first drop arriving on Thursday, August 28. A Photo Tee and posters featuring Carti are also slated to release.
Carti has been closely tied to Supreme for years, often spotted in Box Logos, Hoodies, and Jackets both onstage and off. He’s even referenced the brand directly in his music, rapping “True Religion jeans, my Vans say Supreme” on “Heavy”and “Rockin’ Supreme, rockin’ LV” on “Brand New.” Supreme has been a constant in his wardrobe and lyrics alike, making him one of the brand’s most recognizable and consistent wearers since his early rise.
Following past campaigns with Tyler, the Creator and NBA YoungBoy, Carti’s starring role marks another cultural moment for Supreme. The collection will be available starting Thursday, August 28. Make sure to check out SupremeCommunity for the latest droplists and infos.