EDIT 03/21/24: Official store images were published. The store is officially set top open on Saturday March 23rd including the opening of the WeChat Mini Program for purchases. Stay tuned on the official opening Box Logo images!
EDIT 03/15/24: New infos have surfaced! The store is expected to officially open on Saturday March 23rd. On Friday March 22nd there will be a private friends&family party held from 6-9PM. Stay tuned for the official infos on how to sign up for the queue and more infos closer to the opening. Also make sure to follow their official WeChat and Weibo accounts. No infos on the opening Box Logo as of now!
Supreme is extending its global footprint with a new store in Shanghai, China. This marks a significant milestone for Supreme, especially considering its past entanglements with counterfeit operations in the country. Located at 291 Fumin Road (富民路291号), the Shanghai store will be for sure a central hub for Supreme enthusiasts and a testament to the brand’s resilience and growth. The expected launch during the Spring/Summer 2024 season has no set opening date yet but is expected to open soon.
Supreme’s Shanghai Debut: A Fresh Start
The buzz around Supreme’s upcoming Shanghai store is undeniable. With the storefront already showcasing images from Supreme’s iconic skate videos and a large Supreme logo, anticipation is building. A new store will always also bring out a new exclusive opening Box Logo Tee. The details or design remain under wraps as of now.
In addition to the physical store, there’s speculation about Supreme launching an online store for the Chinese market. This strategy mirrors the approach taken in Korea, suggesting a broader plan to strengthen Supreme’s online presence in Asia. While the webstore’s launch in China is not yet confirmed, it represents a potential game-changer for Supreme’s accessibility and market reach in the region.
Reflecting on Supreme Italia’s Legacy
The journey to Supreme’s official presence in Shanghai has been fraught with challenges, notably the saga with Supreme Italia. The counterfeit brand’s bold move to open a large fake Supreme store in Shanghai back in 2019 was a significant hurdle. However, Supreme’s victory in the legal battle against Supreme Italia not only cleared the path for its expansion in China but also demonstrated its commitment to protecting its brand identity.
Stay tuned
As Supreme gears up for its Shanghai store launch, we’ll be on the lookout for any new details and share updates as they come. Stay tuned for more informations soon.